Now, it’s the Retina display model that caters to the creative crowd, the MacBook Pro that covers the consumer mid-market that places a premium on traditional laptop features, and the Air, which caters to a swiftly expanding group that values a combination of portability and increasingly speedy performance. With the introduction of the Retina MacBook Pro, Apple has re-created its consumer laptop category-or rather restored the one that it had removed with theĭemise of the mid-market MacBook in 2011. ![]() This class of users, though not creative in the strict definition of “creative pro,” still requires substantial computing power, though not necessarily a super high-resolution display-or the price tag that goes with it. To grasp the regular MacBook Pro’s still-significant appeal is to consider the specific needs of Apple’s mid-market target audience of non-visually oriented professionals. Late-2011 predecessors thanks to brand new processors and video components, and feature updated technology, including USB 3. These new “regular” models offer a speed boost over their ![]() In addition to the Retina MacBook Pro-the justifiable new standard against which Apple’s other laptops (indeed all laptops) will now be judged-the company has also updated a pair of 13-inch and a pair of 15-inch non-Retina MacBook Pros. ![]() Retina MacBook Pros, it’s easy to overlook that the company also upgraded the rest of its With all the exhilaration surrounding the debut of Apple’s pioneering
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